G+A | An Experiential Design Firm

We craft connected event + interior experiences for the modern hospitality brand.

We believe that emotion is the most important ingredient in any successful event. Let us evoke the right emotions for your brand. Satisfaction guaranteed.

What is feelings-led experiential design?


Is your brand right for experiential event design?
Our work in action. We think it speaks for itself.
Read about feelings-led experiential design.

How we do it

G+A | An Experiential Design Firm craft connected event + interior experiences for the modern hospitality brand.

We foster unshakeable customer bonds for contemporary hospitality brands through emotion-driven experiential, connected event + interior design. We specialize in crafting unique activations and enduring spaces that make an impact for boutique hotel, upscale nightlife, and high-end bar and dining operators and brands around the globe.  

Feelings-led Design

Captivate your audience with event experiences that exude the essence of your brand. Using our proprietary Feelings-led™ approach, we collaborate with clients to pinpoint the emotions to evoke for maximum connection throughout each experience, and then we design accordingly.

Creativity x Precision

Our end-to-end campaigns tap into the emotional core of your brand with comprehensive plans that powerfully connect all aspects of event + interior experiences—from marketing and promotions through activation designs, decor choices, data analytics, and top-notch production. Our expertise enables us to craft standout solutions through a perfect mix of creativity and precision.

Satisfaction Guaranteed

We guarantee you will be satisfied or we will donate up to 10% of the value of your project to make it right.

Case studies

Our clients

Hofbrauhaus Las Vegas Logo
Velveteen Rabbit Logo
Fergusons Downtown Logo
Notes With A Purpose Logo
Bushtracks Expeditions Business Logo
Association Management Center Logo
American Speech–Language-Hearing Association Logo
Pincushion Logo
Priscilla Fowler Fine Art Logo
CodeChix Logo
American Health Information Management Association Logo. Healthcare Business Technology
Handshake Logo Icon
Velveteen Rabbit Logo

Pam Dylag

G+A was a dream to work with! Mallory was completely comprehensive with our brand and what we were looking to accomplish. She was thorough in explaining all aspects of our strategy and goals through our partnership. We would highly recommend them!

Velveteen Rabbit Logo

Christina Dylag

Working with Mallory was truly exceptional. She provided us with the necessary tools to optimize our business practices and increase revenue. We were able to see our business from a different vantage point, which not only revealed areas of potential growth but allowed us to elevate our standards of service to better fit our ethos. … Christina Dylag Read More »

American Speech–Language-Hearing Association Logo

Leslie Katz

I really enjoyed working with you. I like your approach to help us all think beyond the current state! Thanks for all the thoughtful ideas to put us on a successful path.

Notes With A Purpose Logo

Alex Le, PhD

Words truly cannot express how much appreciation I have for you. Thank you for stepping up as a kickass professional team! G+A was the critical component to NWP having pulled off both the Music Juice Box Series and Reclassified. I am so grateful you\’re a part of our NWP family.

Bri Palowitch

I continue to sing your praises for the work you’ve done on EndoCares. You perfectly break and remake things with such vision and ease. Can’t wait to see what else you lead us through 😊. Yay!

American Health Information Management Association Logo. Healthcare Business Technology

Tom Murray

Thanks, G+A. The way you redesigned our space blew me away – an amazing display of creativity and what’s possible. Look forward to continuing the same work [soon]!

American Speech–Language-Hearing Association Logo

Jack Coursen

I think I speak for the entire team when I say that we’ve found this to be tremendously helpful – in breaking out of static patterns of thinking, reconsidering what’s possible, and refocusing more on what our members really need and less on what we think we have to do. Your point about the need … Jack Coursen Read More »

Association Management Center Logo

Caryn Odenbach

I appreciate your creative approach to encouraging us to think differently. Members are still buzzing, and we consistently go back to, “what would Mallory do?”  We try to approach each situation as an opportunity to think bigger and better [whether with] a small task like writing an email, or a large task like identifying the … Caryn Odenbach Read More »

Handshake Logo Icon

Katie Williams

It was truly a pleasure working with G+A. Mallory and her team were extremely thoughtful in their approach to keeping our priorities at the forefront. Specifically, they were impeccable stewards of our financial resources. At every turn, they truly had our best interest in mind. I 100% recommend G+A – they will care about you, … Katie Williams Read More »