Our Approach + Our Services

We use our Feelings-led 4D Framework™ to transform mixed-use development, restaurant, bar, and boutique hospitality event and brand experiences.

The 4D Framework

Solve a better problem

1. DISCOVER

SHIFT YOUR PARADIGM.
FEEL FIRST, SOLVE NEXT.

To design a dream, you have to consider something you never have before. How does the dream experience feel?  

In the first step of The 4D Framework, discover how you want your dream experience to feel — for you and your customers.

2. DEFINE

DON’T WAIT. 

EXPERIENCE DIFFERENTLY NOW.

To experience your dream solution now, you need only look for opportunities to shift your paradigm. In the second step of The 4D Framework, define the vivid description of your dream solution + identify touchpoints you can begin redesigning today.

3. DISCARD

ABANDON UNHELPFUL IDEAS.
STRIKE OUT ON A NEW PATH.

To fully embrace experience design thinking, you’ve got to let go of ideas at odds with your vision.  In the third step of The 4D Framework, discard unhelpful ideas about how + why you’ve gotta keep doing what hasn’t been and still isn’t working.

4. DESIGN

WORK SOLUTIONS. 

DESIGN DREAM EXPERIENCES.

To design a dream experience, you’ve got to transform an unsolvable problem into a workable solution that excites you. In the final step of The 4D Framework, design your bespoke XD plan to turn a million tiny touchpoints into one big dream.

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Pam DylagCo-founder + Co-ownerVelveteen Rabbit

G+A was a dream to work with! Mallory was completely comprehensive with our brand and what we were looking to accomplish. She was thorough in explaining all aspects of our strategy and goals through our partnership. We would highly recommend them!

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Christina DylagCo-Founder + Co-OwnerVelveteen Rabbit

Working with Mallory was truly exceptional. She provided us with the necessary tools to optimize our business practices and increase revenue. We were able to see our business from a different vantage point, which not only revealed areas of potential growth but allowed us to elevate our standards of service to better fit our ethos. If you want to infuse your business with renewed energy and efficacy, hire this gem!

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Leslie KatzDirector, MarketingASHA

I really enjoyed working with you. I like your approach to help us all think beyond the current state! Thanks for all the thoughtful ideas to put us on a successful path.

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Alex Le, PhDExecutive DirectorNotes With A Purpose

Words truly cannot express how much appreciation I have for you. Thank you for stepping up as a kickass professional team! G+A was the critical component to NWP having pulled off both the Music Juice Box Series and Reclassified. I am so grateful you’re a part of our NWP family.

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Jack CoursenDirector Professional Development ASHA

I think I speak for the entire team when I say that we’ve found this to be tremendously helpful – in breaking out of static patterns of thinking, reconsidering what’s possible, and refocusing more on what our members really need and less on what we think we have to do. Your point about the need to put some things down in order to start really moving – this advice is very liberating! I love the encouragement to develop a real voice for the event(s) and pull that through the entire experience, including our own internal communications and experience.

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Caryn OdenbachMembership + Marketing ManagerAssociation Management Center

I appreciate your creative approach to encouraging us to think differently. Members are still buzzing, and we consistently go back to, “what would Mallory do?”  We try to approach each situation as an opportunity to think bigger and better [whether with] a small task like writing an email, or a large task like identifying the purpose and charge for our Communications Committee.

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Katie WilliamsHead of University Success, Marketing and OperationsHandshake

It was truly a pleasure working with G+A. Mallory and her team were extremely thoughtful in their approach to keeping our priorities at the forefront. Specifically, they were impeccable stewards of our financial resources. At every turn, they truly had our best interest in mind. I 100% recommend G+A – they will care about you, your team, and the outcome of your experience design project from start to finish.

It was truly a pleasure working with G+A. Mallory and her team were extremely thoughtful in their approach to keeping our priorities at the forefront. Specifically, they were impeccable stewards of our financial resources. At every turn, they truly had our best interest in mind. I 100% recommend G+A - they will care about you, your team, and the outcome of your experience design project from start to finish.
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Katie Williams
Head of University Success, Marketing and Operations
Handshake
I think I speak for the entire team when I say that we’ve found this to be tremendously helpful – in breaking out of static patterns of thinking, reconsidering what’s possible, and refocusing more on what our members really need and less on what we think we have to do.

Your point about the need to put some things down in order to start really moving – this advice is very liberating! I love the encouragement to develop a real voice for the event(s) and pull that through the entire experience, including our own internal communications and experience.
American Speech–Language-Hearing Association Logo
Jack Coursen
Director Professional Development
ASHA
I continue to sing your praises for the work you’ve done on EndoCares. You perfectly break and remake things with some vision and ease. Can’t wait to see what else you lead us through 😊. Yay!
Bri Palowitch
Director, Training & Development
Endocrine Society
I appreciate your creative approach to encouraging us to think differently. Members are still buzzing, and we consistently go back to, “what would Mallory do?”

We try to approach each situation as an opportunity to think bigger and better [whether with] a small task like writing an email, or a large task like identifying the purpose and charge for our Communications Committee.
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Caryn Odenbach
Membership + Marketing Manager,
Association Management Center
Thanks, G+A. The way you redesigned our space blew me away – an amazing display of creativity and what’s possible. Look forward to continuing the same work [soon]!
Words truly cannot express how much appreciation I have for you. Thank you for stepping up as a kickass professional team! G+A was the critical component to NWP having pulled off both the Music Juice Box Series and Reclassified. I am so grateful you're a part of our NWP family.
I really enjoyed working with you. I like your approach to help us all think beyond the current state! Thanks for all the thoughtful ideas to put us on a successful path.
American Speech–Language-Hearing Association Logo
Leslie Katz
Director, Marketing
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