Our Approach + Our Services
We use our Feelings-led 4D Framework™ to transform mixed-use development, restaurant, bar, and boutique hospitality event and brand experiences.
The 4D Framework
Solve a better problem
1. DISCOVER
SHIFT YOUR PARADIGM.
FEEL FIRST, SOLVE NEXT.
To design a dream, you have to consider something you never have before. How does the dream experience feel?
In the first step of The 4D Framework, discover how you want your dream experience to feel — for you and your customers.
2. DEFINE
DON’T WAIT.
EXPERIENCE DIFFERENTLY NOW.
To experience your dream solution now, you need only look for opportunities to shift your paradigm. In the second step of The 4D Framework, define the vivid description of your dream solution + identify touchpoints you can begin redesigning today.
3. DISCARD
ABANDON UNHELPFUL IDEAS.
STRIKE OUT ON A NEW PATH.
To fully embrace experience design thinking, you’ve got to let go of ideas at odds with your vision. In the third step of The 4D Framework, discard unhelpful ideas about how + why you’ve gotta keep doing what hasn’t been and still isn’t working.
4. DESIGN
WORK SOLUTIONS.
DESIGN DREAM EXPERIENCES.
To design a dream experience, you’ve got to transform an unsolvable problem into a workable solution that excites you. In the final step of The 4D Framework, design your bespoke XD plan to turn a million tiny touchpoints into one big dream.
Working with Mallory was truly exceptional. She provided us with the necessary tools to optimize our business practices and increase revenue. We were able to see our business from a different vantage point, which not only revealed areas of potential growth but allowed us to elevate our standards of service to better fit our ethos. If you want to infuse your business with renewed energy and efficacy, hire this gem!
I think I speak for the entire team when I say that we’ve found this to be tremendously helpful – in breaking out of static patterns of thinking, reconsidering what’s possible, and refocusing more on what our members really need and less on what we think we have to do. Your point about the need to put some things down in order to start really moving – this advice is very liberating! I love the encouragement to develop a real voice for the event(s) and pull that through the entire experience, including our own internal communications and experience.
I appreciate your creative approach to encouraging us to think differently. Members are still buzzing, and we consistently go back to, “what would Mallory do?” We try to approach each situation as an opportunity to think bigger and better [whether with] a small task like writing an email, or a large task like identifying the purpose and charge for our Communications Committee.
It was truly a pleasure working with G+A. Mallory and her team were extremely thoughtful in their approach to keeping our priorities at the forefront. Specifically, they were impeccable stewards of our financial resources. At every turn, they truly had our best interest in mind. I 100% recommend G+A – they will care about you, your team, and the outcome of your experience design project from start to finish.
Handshake
Your point about the need to put some things down in order to start really moving – this advice is very liberating! I love the encouragement to develop a real voice for the event(s) and pull that through the entire experience, including our own internal communications and experience.
ASHA
Endocrine Society
We try to approach each situation as an opportunity to think bigger and better [whether with] a small task like writing an email, or a large task like identifying the purpose and charge for our Communications Committee.
Association Management Center