Our approach
Your problem:

You're opening a full-service restaurant and you need a slam dunk grand opening event with ZERO hassle.
• We’ll help you create a buzzworthy grand opening event that will attract your target customers
• Our team of experienced event designers will take care of all the details so you can focus on operating your restaurant
• We have a proven track record of success in helping independent restaurant owners achieve their marketing goals
• Our unique activations will set your grand opening apart and keep customers talking long after your earliest days
Our Promise
We help talented, experienced chefs design and deliver their 60-day full-service restaurant grand opening event plan. Satisfaction is guaranteed, or we’ll donate 10% of the value of your project to make it right.

You want to attract customers to your full-service restaurant year after year. You need a New Tradition.
• New Traditions are completely bespoke events designed to showcase your full-service restaurant and attract new customers who will return year after year
• We take great care in crafting New Tradition events as unique as each of the restaurants we work with
• Our team of experienced event designers will take care of all the details so you can focus on operating your restaurant
Our Promise
We help talented, experienced full-service restaurant owners design and deliver new tradition events to attract customers who keep coming back. Satisfaction is guaranteed, or we’ll donate 10% of the value of your project to make it right.
The Feelings-Led 4D Framework
Transform an ineffective analytics-led, tactics-centric brand or event planning approach into a successful Feelings-led, experience-centric design approach in four simple steps.
1. Discover
SHIFT YOUR PARADIGM. FEEL FIRST, SOLVE NEXT.
To design a dream brand experience, you must ask yourself, “How does that dream experience feel?”
Together, we discover what that answer is for you.
2. DEfine
DON’T WAIT. EXPERIENCE THE DREAM NOW.
Shift your paradigm to create your dream brand experience now.
Together, we define your Vivid Description™ to immediately begin (re)designing experiential brand touchpoints.
3. Discard
ABANDON UNHELPFUL IDEAS. STRIKEOUT ON A NEW PATH.
Let go of old ideas at odds with your dream brand experience.
Together, we discard self-sabotaging ideas and practices and show you how to leave them behind – permanently.
4. Design
WORK SOLUTIONS. DESIGN DREAM EXPERIENCES.
Learn to transform unsolvable problems into workable solutions.
We deliver your custom Experience Design Plan™, a series of recommendations to redesign your event experience accompanied by a realistic implementation roadmap for 30-day, 60-day, 90-day, 6-month, and 1-year tasks and activities to transform your independent bar or restaurant, luxury boutique hotel, or mixed-use commercial development brand experience and deliver top- and bottom-line results in under a year. Satisfaction guaranteed.