I think I speak for the entire team when I say that we’ve found this to be tremendously helpful – in breaking out of static patterns of thinking, reconsidering what’s possible, and refocusing more on what our members really need and less on what we think we have to do.
Your point about the need to put some things down in order to start really moving – this advice is very liberating! I love the encouragement to develop a real voice for the event(s) and pull that through the entire experience, including our own internal communications and experience.