The Feelings-Led Design Process
At G+A, we understand that emotions are at the heart of every successful experience That’s why we have developed our unique 4-Step Feelings-led Design process.
Step 1 | Feelings Audit
We start by conducting in-depth research to understand our client’s audience and their emotional needs. We use a variety of tools and techniques to get inside the minds and hearts of our audience, allowing us to create experiences that will resonate with them on a deep emotional level.
Step 2 | Empathy Mapping
PLOT YOUR JOURNEY.
Once we have gathered all the information we need, we create empathy maps that help us visualize the emotional journey of our audience. These maps allow us to identify key touchpoints where we can create powerful emotional connections and make an impact.
Step 3 | CREATIVE CONCEPTUALIZATION
STRIKE OUT ON A NEW PATH.
Armed with research and empathy maps, we move into the creative phase, where we come up with unique and impactful ideas that will create lasting memories for your audience. Our team of experience designers collaborates to generate concepts that are innovative, exciting, and emotionally resonant.
Step 4 | Experience Delivery
WORK SOLUTIONS. DESIGN DREAM EXPERIENCES.
Finally, we bring our ideas to life. Our experienced experience designers, planners, and producers work tirelessly to ensure that every detail of the experience is perfect. We leave no stone unturned to create an immersive and unforgettable experience for your audience. Satisfaction guaranteed.