Remember the local diner in your hometown? Maybe it wasn’t exactly a diner, but nearly every town across America had a local coffee shop or deli or soda fountain. Those were the places where you could congregate with friends for a burger, a milkshake, or a golden grilled cheese sandwich.
Let me start with a story. It’s a romance…and a success story. It’s the story of how I put my money where my mouth is and designed my very own independent restaurant Experience Design Plan (XDP). In truth, it’s our XDP —mine and my partner, Chef Aaron Lee—and our plans for opening an immersive 1940’s-style ‘round-the-clock diner right in the Huntridge neighborhood of downtown Las Vegas. Complete with a 25¢ bottomless cup of coffee!
